On Thursday 5th October Artform Urban Furniture signed an exclusive agreement with Danish furniture design company out-sider to become its exclusive partner in the UK.
The trade partnership further enhances Artform Urban's position in the UK marketplace as a leading provider of design-led public realm furniture for both indoor and outdoor spaces. Equally significant is the new collaboration's promise to introduce fresh ideas not previously seen in the UK, via innovative furniture design concepts and behavioural insights from Scandinavia and beyond.
Rethinking communal space
Over the last 10 years out-sider has developed a core design philosophy that is unique and aims to ensure that products:
- are multifunctional
- can be used as temporary installations
- are inclusive and for all people within society regardless of age
- feature integrated technology where possible
To quote its own direct explanation of this approach: "out-sider titillates your senses and challenges the existing with brave new furniture". Perhaps a key point about why this brave new furniture so successfully addresses current needs and emerging trends is that the company’s aim is not to design products themselves. The products are all born via a collaborative creative process with designers from Denmark and around the world.
With a healthy mix of experienced designers and new upcoming talents, all enjoying success within architecture, urban space, furniture design, lighting and other long-lasting consumer products, out-sider is able to capture and use that passion and eclectic experience to create new forms, new experiences and (it hopes) new design icons of the future.
A shared vision
The partnership between out-sider and Artform was the result of out-sider Export Director Stine Juelner approaching the UK street furniture supplier directly.
"I recognised that Artform represented an ideal fit in the UK for the out-sider brand and felt there was a natural synergy between the two companies", Stine explains.
Artform Managing Director David Pringle agrees on the suitability of taking on the out-sider product lines for the UK marketplace.
"The bold colours and innovative shapes from the out-sider collection are like nothing else in the UK market and provide a new dimension to our offer that perfectly complements our existing theme of innovative, award winning, internationally designed urban furniture for both indoors & outdoors."
The entire out-sider range is available exclusively in the UK via Artform Urban Furniture and can be viewed via their website.
