Kicki Carlsson, CEO and Co-Founder of Dröm UK Ltd, has announced her decision to take a step back from the day to day running of the company. Kicki co-founded Dröm UK in 2002 with Barry Smith and together they built the company into the highly regarded, specialist thermal wellbeing designer that it is today.

Barry will take over as CEO with immediate effect, with continued focus on high-end project management and sales growth. Kicki will become an Ambassador for Dröm, continuing to raise the public profile of the company, both in the UK market and abroad, as well as taking an active role as advisor to the management team.

Erin Lee has been promoted to Managing Director and will undertake this role whilst continuing to oversee a number of ongoing projects.

Kicki said: "My decision to step down as CEO took a long time to make and wasn't easy. I love this business and I have seen it grow steadily since the start 16 years ago, with the help of a fantastic team and a lot of hard work. I now feel very comfortable handing over the reins to the new management team as they have a wealth of knowledge and a real passion for the company. I'm absolutely certain that Dröm will go from strength to strength and carry on delivering the highest quality products and services as well as promoting the importance of thermal well-being."

Erin added: "This is an exciting new chapter for Dröm UK and I have every confidence that the fantastic team that we have will continue to ensure that we remain one of the leading design and build specialists for the wellness industry."


Kicki Carlsson, CEO and Co-Founder of Dröm UK Ltd, has announced her decision to take a step back from the day to day running of the company. Kicki co-founded Dröm UK in 2002 with Barry Smith and together they built the company into the highly regarded, specialist thermal wellbeing designer that it is today.

Barry will take over as CEO with immediate effect, with continued focus on high-end project management and sales growth. Kicki will become an Ambassador for Dröm, continuing to raise the public profile of the company, both in the UK market and abroad, as well as taking an active role as advisor to the management team.

Erin Lee has been promoted to Managing Director and will undertake this role whilst continuing to oversee a number of ongoing projects.

Kicki said: "My decision to step down as CEO took a long time to make and wasn't easy. I love this business and I have seen it grow steadily since the start 16 years ago, with the help of a fantastic team and a lot of hard work. I now feel very comfortable handing over the reins to the new management team as they have a wealth of knowledge and a real passion for the company. I'm absolutely certain that Dröm will go from strength to strength and carry on delivering the highest quality products and services as well as promoting the importance of thermal well-being."

Erin added: "This is an exciting new chapter for Dröm UK and I have every confidence that the fantastic team that we have will continue to ensure that we remain one of the leading design and build specialists for the wellness industry."


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Dröm UK announces management change