Ideal Standard, one of the world’s leading manufacturers of bathroom solutions, has opened a new £1 million showroom in London’s design hub, Clerkenwell. The new four-storey specification hub, covering 4,000 square feet, has been created to bring architects and designers together to experience the group’s evolving family of design-driven bathroom products.
Ideal Standard’s evolution comes as part of its work to positively shape the future of modern living with intelligent solutions. The company recently announced its exclusive long-term partnership with renowned design studio Palomba Serafini Associati. The first ranges from this collaboration were showcased at ISH 2019, including an inspirational collection of new colourful basins. The basins take inspiration from previous iconic products to create new, contemporary solutions. They will be on display at Ideal Standard’s new design hub, alongside innovative products from the group’s family of UK brands: Armitage Shanks, Ideal Standard and Sottini.
Ideal Standard’s UK Marketing Director, Katie Cope, said: “World-leading design has always been part of Ideal Standard’s DNA. Our investment in the new showroom has given us an ideal gallery to showcase our industry leading knowledge, skills and experience as well as a unique space for industry professionals to come together and collaborate.
“It was essential for us to approach the creation of the showroom from a designer’s perspective. We know that they not only need practical information about products but also somewhere to meet, network and research their projects. This space has been designed with openness and innovation in mind to encourage this.
“Visitors will also benefit from the insight and skills of our in-house design team. They will be available to offer practical advice on the planning and designing of bathrooms for a vast range of projects including luxury hotels, offices, hospitals and residential properties.”