Sector Retail
Project type Refurbishment
Services provided Design
Product manufacture
Product supply
Installation
Year completed 2020
Project location London
Client Eytys
 
 

Context

Swedish footwear brand Eytys has a 1000 sq ft flagship store in London’s Soho. The company’s in-house design team used the building’s quirky angles and layout in their interior concept, which combined typically clean, crisp Scandi minimalism with brutalist architecture.

Work undertaken

Outdoor Design was commissioned to create a number of aluminium features, including a plinth for a piece of sculpture, display stands and shelving. The client had an extremely clear idea of what they wanted, and a lot of skill and experience was required to achieve the perfect finish required.

The biggest project was the staircase. Also fabricated in aluminium, this was made in sections for transport (and to fit through the door) then assembled on site. Each section had to be welded using a carefully-selected filler to achieve a seamless joint, then polished smooth before vibro-sanding to produce the final finish.

Aluminium is more thermally conductive and has a lower melting point than steel. It’s highly susceptible to impurities when molten, making it much more difficult to produce clean, strong welds.

This project is a great showcase for Outdoor Design's exceptional ability to deliver perfect results in this challenging material at both small and large scales.


Context

Swedish footwear brand Eytys has a 1000 sq ft flagship store in London’s Soho. The company’s in-house design team used the building’s quirky angles and layout in their interior concept, which combined typically clean, crisp Scandi minimalism with brutalist architecture.

Work undertaken

Outdoor Design was commissioned to create a number of aluminium features, including a plinth for a piece of sculpture, display stands and shelving. The client had an extremely clear idea of what they wanted, and a lot of skill and experience was required to achieve the perfect finish required.

The biggest project was the staircase. Also fabricated in aluminium, this was made in sections for transport (and to fit through the door) then assembled on site. Each section had to be welded using a carefully-selected filler to achieve a seamless joint, then polished smooth before vibro-sanding to produce the final finish.

Aluminium is more thermally conductive and has a lower melting point than steel. It’s highly susceptible to impurities when molten, making it much more difficult to produce clean, strong welds.

This project is a great showcase for Outdoor Design's exceptional ability to deliver perfect results in this challenging material at both small and large scales.


 
 
 
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Outdoor Design
Unit 1, Block A
Ford Airfield Industrial Estate
Ford
Arundel
BN18 0HY
Tel: 01903 716960
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Bespoke aluminium features for flagship London store