Sector Retail
Client Diptyque
Consultant Special Projekt
 
 

Challenge

London design studio Special Projekt created a retail space for luxury French perfume house Diptyque in department store Liberty London.

The vision for the design of the store was to unify the iconic Liberty and Diptyque brands in a highly designed space. Drawing heavily on the brand's design heritage the requirement was to create a special Diptyque retail experience which remains true to the brand proposition of discovery, creativity and distinction.

Solution

The focal point in the space is the product showcase created by merging the iconic ‘Choriambe’ fabric design of Diptyque founder Christiane Montarde-Gaurot and the signature ‘needingworth’ design from Liberty to create an inspiring and eyecatching design feature.

Around 6000 pieces of Formica® High Pressure Laminate (HPL) in Storm, Pale Olive, Navy Blue, Hunter Green and Doeskin have been individually laser cut to replicate a stylised screen version of the ‘Choriambe’ design.

On the reverse of the screen the charming ‘needingworth’ pattern was printed on HPL using the Formica® bespoke laminate service. Hundreds of individually laser cut peep holes provide viewing points through the screens onto the mirrored back wall, reflecting the liberty design back at the viewer and into the space.

Formica® HPL was used for its hard wearing and low maintenance qualities, the number of design options available, as well as the flexibility to create bespoke studio designs. Where regular impact, abrasion and general wear are inevitable it maintains its appearance, minimising the cost of repair and replacement.

Outcome

The result is a fusion of two iconic design brands that has created a layered effect of reflective colour, pattern and texture throughout the space.

Christopher Robinson, Creative Director of Special Projekt, comments: “Working with Diptyque is an endless process of discovery and creative expression, with a sensational heritage and exceptional product range we have had the opportunity to creatively reflect the brand through this design platform.”


Challenge

London design studio Special Projekt created a retail space for luxury French perfume house Diptyque in department store Liberty London.

The vision for the design of the store was to unify the iconic Liberty and Diptyque brands in a highly designed space. Drawing heavily on the brand's design heritage the requirement was to create a special Diptyque retail experience which remains true to the brand proposition of discovery, creativity and distinction.

Solution

The focal point in the space is the product showcase created by merging the iconic ‘Choriambe’ fabric design of Diptyque founder Christiane Montarde-Gaurot and the signature ‘needingworth’ design from Liberty to create an inspiring and eyecatching design feature.

Around 6000 pieces of Formica® High Pressure Laminate (HPL) in Storm, Pale Olive, Navy Blue, Hunter Green and Doeskin have been individually laser cut to replicate a stylised screen version of the ‘Choriambe’ design.

On the reverse of the screen the charming ‘needingworth’ pattern was printed on HPL using the Formica® bespoke laminate service. Hundreds of individually laser cut peep holes provide viewing points through the screens onto the mirrored back wall, reflecting the liberty design back at the viewer and into the space.

Formica® HPL was used for its hard wearing and low maintenance qualities, the number of design options available, as well as the flexibility to create bespoke studio designs. Where regular impact, abrasion and general wear are inevitable it maintains its appearance, minimising the cost of repair and replacement.

Outcome

The result is a fusion of two iconic design brands that has created a layered effect of reflective colour, pattern and texture throughout the space.

Christopher Robinson, Creative Director of Special Projekt, comments: “Working with Diptyque is an endless process of discovery and creative expression, with a sensational heritage and exceptional product range we have had the opportunity to creatively reflect the brand through this design platform.”


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